marketing fulfillment
Nickelodeon
Ragdoll
Disney Consumer Products

DVD Distribution Case Study
CHALLENGE
Fox Home Entertainment approached The Regan Group to conceptualize, secure and implement a National Account Specific retailer program to promote the DVD release of Fantastic 4.

SOLUTION
TRG secured Hershey's as a nationally-recognized brand partner in a cross- promotion that gave consumers who bought Fox's Fantastic 4 DVD received 2 Free Hershey's 'n' More candy bars.

Available only to the Albertsons grocery/drugstores, this program garnered additional exposure to the DVD release and generated consumer awareness through sampling for Hershey's new candy bar line.

SUPPORT
  • The 'Buy the Fantastic 4 DVD and get 2 Free Hershey's 'n' More candy bars!' promotion was advertised or sniped in national circulars for Albertsons, Acme, Savon, Jewel-Osco, and Shaw's
  • 2,500 in-store POS in all participating retailers
  • Over 400,000 coupons were distributed

    RESULTS
  • Over 8,000 units of Hershey's 'n' More candy bars were distributed during the 1-week promotional window around the release of the DVD
  • This promotion helped make the Fantastic 4 DVD release one of Fox Home Entertainment's biggest sellers
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