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DVD Sweepstakes Fulfillment |
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CHALLENGE
To generate a buzz and awareness that would ultimately increase sales for the
DVD release of the hilarious Lionsgate urban-comedy, Madea's Family Reunion.
SOLUTION
The Regan Group secured Essence Magazine as a partner in a program that
promoted the DVD release with an exclusive Madea's Family Reunion sweepstakes
to readers and offered DVD buyers an opportunity to take advantage of a
discounted subscription price to the magazine.
SUPPORT
Full promotional page of the sweepstakes offer ran in the July 2006 issue of
Essence Magazine
Lionsgate provided 5 Tyler Perry gift and movie soundtracks as prizes for
the sweepstakes
Essence Magazine placed a link to the Lionsgate film on www.essence.com
Lionsgate inserted over 1 million Essence Magazine subscription offers into
the DVDs
RESULTS
Essence Magazine reached over 1.5 million in distribution for that issue
This successful program aided in Lionsgate moving 2.7 million units at sell-through
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