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	TRG's PINK Scooter Brigade Drives Tune-in for USA! TRG Executes TOP-10 DMA Field Marketing Initiative for USA Network’s “The Starter Wife,” a major television event. The Regan Group (TRG), an award-winning, full-service brand marketing and promotions agency, spearheaded a nation-wide promotional campaign in the top-10 US Markets to drive consumer tune-in to USA Network on May 31st at 9/8C to watch the show's premiere -- and new episodes every Thursday in June -- of “The Starter Wife” starring Debra Messing. Based on the New York Times best-selling novel by Gigi Levangie Grazier, “The Starter Wife” is a sexy, savvy and wickedly funny tour de force about life after divorce and one woman's (Debra Messing) quest to re-define herself after years of marriage to a Hollywood studio head. To capture the key messaging of the series, TRG secured 10 yoga studios in New York, Los Angeles, Chicago, San Francisco and Boston to distribute “The Starter Wife” branded premiums, such as Gaiam Yoga mats, branded tank tops and water bottles to their loyal clients in an effort to create awareness for the show's launch among the target demographic. In New York and Los Angeles, TRG also secured more than 60 nail salons to distribute premium items consisting of Essie "The Starter Wife" nail colors, "The Starter Wife" emery boards and other fun promotional items. When consumers go to get their nails done in these select locations they will leave with a cute "The Starter Wife" pedicure and manicure set. Over Memorial Day weekend onlookers in New York and Los Angeles saw “The Starter Wife” Scooter Brigade, wearing Juicy sweat suits and bright pink sheepskin boots, riding around on pink-branded Buddy Scooters™ delivering key messages about the show while distributing right-hand diamond rings and branded, Ponds towelettes. All other markets (Chicago, San Francisco, Dallas, Detroit, Philadelphia, Washington, D.C., Boston and Atlanta) were greeted on foot by a team dressed in the same eye-catching outfits. In addition, radio promotions are running in all 10-markets, from May 24th – June 7th, offering station listeners a chance to win “Malibu Starter Kits” consisting of a Gaiam Yoga Mat, “The Starter Wife” tote bag, the best-selling book by Gigi Levangie Grazier and other promotional items. For a grand prize giveaway, USA Network is providing a “Fresh Start” weekend getaway for one lucky winner and a guest in each market. For more information on how we can make your next field promotion a run-away success, call TRG and ask for Julie Thorne, 310-675-6161.
	NEW YORK STREET TEAMS GREAT STREET TEAMS HIT THE STREETS OF NYC FOR GREASE! Drive national tune-in and publicity for the premiere of “Grease: You’re The One That I Want!” with TRG Brand Ambassadors. In addition to the "Today" show, see our team on "Access Hollywood": Watch the video on Access Hollywood
	BEST BUY EVENT TRG worked with local radio stations to bring crowds down to their local BEST BUY!
	The Regan Group's New Head Quarters Our new facility down in the South Bay is bigger and better to deliver the level of service our client's have come to know and trust. The Regan Group 4895 W. 147th Street Hawthorne, CA 90250 Main: 310.675.6161 Fax: 310.675.6160 (Take the Manhattan Beach Rosecrans East exit off the 405, turn right onto Ocean Gate and then a left onto 147th Street.