Guerilla Marketing - Impacting Consumers Directly
Guerilla marketing isn't as wild-eyed as it sounds, in fact it is one of the most effective and direct ways available of communicating with potential customers in your target market. TRG has a long history of targeted guerilla marketing campaigns and successes because we fit sound tactics into an overall strategy that integrates with your business planning, minimizing at every step the potential for customer disconnect.
Guerilla marketing focuses on finding unique and creative ways to tell customers about your products and services. Guerilla marketing can be implemented online or in the real world, in the local mall, bar, beach, etc.
Sometimes customers know they are being pitched and other times guerilla marketing is done unbeknownst to the consumer, this is also called stealth marketing. There are several well-known avenues for engaging customers at 'eye level'. That is grabbing their attention when they want to be grabbed. Guerilla marketing not only focuses on the places to find people to market to, but the timing of interactions as well.
Your TRG guerilla marketing team will take into account every possible variant when designing a campaign in order maximize effectiveness and value of the guerilla marketing campaign. To make sure the best idea isn't overlooked TRG starts by considering that any idea could be the big winner and then looks for reasons to disqualify an idea instead of trying to 'think up' the big idea. In the same way, your TRG guerilla marketing team wants to hear your feedback and get all the accumulated marketing information you have from being engaged in your business. Any ideas you present or any reasons to drop a marketing idea will be seriously considered by your team.
Online guerilla marketing probably has a lessened impact per interaction, because it is somewhat depersonalized, but online interactions also have a longer tail - in other words it is likely that many more people will witness or be involved in the interaction than in the real world. Guerilla marketing in the real world has the advantage of face-to-face interactions, creating strong associations between a product or service and a memorable interaction.
TRG is focused on providing the right types of interactions in the right spaces at the right times for your product. The TRG guerilla marketing team will work hard to fully understand your product and your business in order to help you drive sales powerfully. The guerilla marketing team will study the demographics of your customer base and target audience and may even be able to help you find new demographic targets that haven't been seen before. Most importantly TRG guerilla marketing will provide your brand and your product with an abundance of high-impact, positive personal interactions driving brand and product awareness.
