How to Choose a Marketing Fulfillment Company

The right marketing fulfillment company can make your marketing campaign flow flawlessly. The wrong one can leave your company bogged down in legal issues and headaches that take years to go away. Here are some guidelines to choosing and working with a marketing fulfillment company offered by the Mailing and Fulfillment Service Association. After reading through this, contact TRG we are sure we will meet or beat your expectations.

Finding a Marketing Fulfillment Company

Turn to the people who know your needs - your colleagues. If you're looking for a Los Angeles based marekting service, for instance, ask around among your business associates. One of the best ways to find a good marketing fulfillment provider is through word of mouth. Were you really impressed with that recent marketing campaign for Wickety Widgets? Call over to Wickety's and ask them who did their marketing fulfillment.

Evaluating a Marketing Fulfillment Company

Once you have a few names - or even one - you should do a little research on the company itself. Some of this information will be easy to find - a good marketing fulfillment company should have printed brochures and handouts that describe their services. Other information will take a little digging or direct questions. At a minimum, you should ask:

- How many years have you been in business?
- Can you refer me to current or former clients of your marketing fulfillment company?
- What projects similar to this one have you handled and what were the results?
- How will you manage my account? What access will I have to regular operations and databases?
- What's your quality control process?
- To which member organizations does your company belong?
- Can you show me samples of your work?

Be sure to check what you're told by the marketing fulfillment company rep through other eyes. Some suggested sources for info on the marketing fulfillment company:

- You asked for referrals - don't forget to check them. Ask about the marketing fulfillment company's adherence to schedule, compliance with regulations and the general, overall satisfaction with the company
- The local USPS Mailing Requirements unit may be able to offer insight on the company that others can't. They deal with them on a daily basis, after all.
- Check with the Better Business Bureau and other outside business watchdogs for any complaints.
If everything checks out and you're comfortable and happy with your service rep, make sure that you have a written estimate before beginning work, and a clear line of communications to be sure any changes or concerns are addressed immediately. If you choose well, your marketing fulfillment company can be the key to a successful marketing campaign. TRG is an experienced marketing fulfillment company that can develop and manage successful marketing campaigns for you.