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Scratch game and other instant win games need to be setup correctly or it could cause a serious dent in PR.
Make sure you get the right company to setup your scratch and win or other instant win game.
Here's one example of how a scratch game error cost one company a lot of money
Thousands fume over game typo
Readers, who thought they'd won in newspaper competition, didn't.
Thousands thought they’d hit the jackpot. But it turns out it was a printing mistake.
The error led thousands of people who’d played the Scratch N’ Match game in Saturday’s New York Daily News to mistakenly believe they’d won up to $100,000 in cash and prizes. They were shocked to learn that they didn’t when they read a correction in the paper.
Daily News officials are blaming the agency that runs the contest for the error. The agency said it "profoundly apologizes for and regrets any inconvenience that the incorrect numbers may have caused."
The paper advised people who scratched off the wrong numbers to submit a claim to the agency by July 8.
Meanwhile, the paper has ordered an independent investigation into how the mistake happened.
"We pride ourselves on defending our readers' interests, and this case is no different," a Daily News spokesman said.
Let TRG run your marketing fulfillment services.
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Scratch game setup
Making prize pieces for instant win games
Rebate & refund programs
Consumer response tracking and forecasting
PH: 310-675-6161
The Regan Group
4895 W. 147th Street
Hawthorne, California 90250
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