Sweepstakes Management

Sweepstakes management takes more than an idea, an entry form and a drawing. Sweepstakes are often regulated by state and national laws. Before you begin advertising your sweepstakes, management should be in place. Sweepstakes management is the most important key to success of the sweepstakes promotion.

Sweepstakes are not the same as contests, which require entrants to have a skill or perform a task of some sort. Anyone that enters a sweepstakes has the same chance of winning as the next person that enters. If you are requiring any skill or task for entry, you are actually running a contest and different laws may apply.

The first step of sweepstakes management should be to decide what the purpose is. Are you trying to draw more attention to your land-based store? Is your business purely Internet-based and your sweepstakes goal is to add to your emailing list?

Second in your sweepstakes management, a time line should be created. Will your promotion be one month in duration? Six months? Two weeks? Will it repeat? If your sweepstakes is too long in duration, the winners may relocate or forget all about the promotion. Unless your business is just too profitable and needs to give away money, your goal has something to do with promoting your business. That means keeping your company name fresh in the minds of the contest entrants.

The third step of a sweepstakes management plan is to choose a budget. This might be very easy if you have an annual budget with a specific amount set aside for promotion and marketing. Consider two or three prizes or a second-chance drawing for those that don't win the grand prize.

With money being a favorite thing to win, you might wonder if you should even consider giving anything else away. According to a recent survey by a sweepstakes management service company, there are other items people like to win. These include:

Clothing or items they can wear - 27%
Pens and writing sets - 12%
Watches and time pieces - 6%
Computer products and electronic devices - 5%
Games and toys - 3%
Food gifts - 2%
Sweepstakes Bonding and Registration
Sweepstakes Administration
Sweepstakes Administration - Rules and Regulations, Bonding and Registration Consider, as well, the option of useful items like logo printed blankets, tote bags and coffee mugs, choosing the right item is an important part of sweepstakes management. These are often inexpensive to make and ship. Of course, the cost of sending a check is far less than the shipping required for other tangible items, so you must take into account the distribution costs you will incur in your sweepstakes management planning. Sweepstakes management can be complicated and involved but can also be a great benefit to a business.
pick and pack marketing fulfillment

Sweepstakes Management
Sweepstakes marketing can be an effective way to push your message and brand awareness as well as driving sales. It can also be challenging to put all the peices together if it's not your core business.

At TRG development and management of sweepstakes is part of our core business. We have over a decade of experience in concepting, sweepstakes administration, rules and regulations, bonding and registration, fulfillment and everything else you need for a successful and efficient sweepstakes program.

Contact TRG today about Sweepstakes Management
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    • PH: 310-675-6161

    The Regan Group
    4895 W. 147th Street
    Hawthorne, California 90250